What metrics matter in Interactive Video Commerce?

By James Henry in 3 Nov 2025 | 12:42 pm
James Henry

James Henry

Student
Posts: 45
Member since: 18 Feb 2025

Key metrics for Interactive Video Commerce Services include engagement rate (clicks, hovers, and interactions), view-through rate, conversion rate, average watch time, and cart additions directly from videos. Tracking these shows how effectively the content drives participation and sales, revealing both audience interest and ROI impact.

3 Nov 2025 | 12:42 pm
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